Electronic Arts (EA) has completed the takeover of Codemasters, which produces and develops the F1 game among others.
After months in the making, EA has completed its takeover of Codemasters, which develops games like F1, Dirt, Project Cars and Grid. The buyout is estimated and reported to be at the value of $1.2 billion, as the American company adds more racing games in its roster.
Electronic Arts already has games like FIFA football, Madden NFL, Need for Speed, Cricket, etc, among others. The company feels that the union will help Codemasters’ franchises with access to a network of more than 430 million players and take it a higher level.
It adds that it will also bring deep data and analytics capabilities to the Codemasters development and publishing teams, with proper insights. The combined portfolio of racing games and content will engage more players around the world on console, PC and mobile.
“This is the beginning of an exciting new era for racing games and content as we bring together the talented teams at Electronic Arts and Codemasters,” said Andrew Wilson, CEO of Electronic Arts. “Racing fandom continues to grow worldwide, and the franchises in our combined portfolio will enable us to create innovative new experiences and bring more players into the excitement of cars and motorsport.
“Our teams will be a global powerhouse in racing entertainment, with amazing games for players on every platform, and we can’t wait to get started.” At the same time, Frank Sagnier, CEO of Codemasters, added: “Today is a landmark in Codemasters’ history, and an exciting day for our employees and players.
“The partnership with EA will enable our teams to take our highly-acclaimed franchises to new heights and reach a huge global audience through their player network. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.”
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