Alpine has signed a multi-year deal with Qatar Airways with the official promotion to start from F1 Qatar GP weekend onward.
Qatar Airways, the 7-time World’s Best Airline, is now the Official Airline Partner of BWT Alpine F1 Team as part of a multi-year agreement and will be working together to promote the Qatar Airways Qatar Grand Prix 2023. The partnership comes after the announcement of Qatar Airways’ Official Airline and Global Partner with Formula 1 (F1) earlier this year.
The partnership will include specialised branding on the driver helmets and caps for the Qatar Airways Qatar Grand Prix 2023, along with various events held during the race weekend featuring the BWT Alpine F1 Team and Qatar Airways executives, cabin crew and the public. The airline partnership with BWT Alpine F1 Team showcases the airline’s continued commitment to promoting and expanding motorsport, both within Qatar and globally.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “We are proud to be partnering with the BWT Alpine F1 Team on a multi-year partnership to help us promote the Qatar Airways Qatar Grand Prix 2023 and to deliver the best quality experiences for our passengers, customers, and fans who will be attending the Formula 1 race. Both of our organizations are committed to precision engineering and excellence to make the greatest technological advancements in our fields and to drive the most environmentally sustainable outcomes for our respective industries. We look forward to hosting the Formula 1® community at the Qatar Airways Qatar Grand Prix 2023 and wish the BWT Alpine F1 Team all the best for the remainder of the season.”
David Gendry, VP, Alpine Sponsoring, Partnerships and Communications, said: “We are proud to team up with Qatar Airways, an incredible global airline that has such high standards. Both Alpine and Qatar Airways share the common objectives of a sustainable future and the use of sustainable fuels, in line with Formula 1’s goal of becoming net zero by 2030. We look forward to a close collaboration that represents a unique opportunity for Alpine to further strengthen its presence in Qatar and to connect with fans in the region. The entire team is very much looking forward to visiting Qatar at the beginning of October for the Qatar Airways Qatar Grand Prix 2023.”
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