Zak Brown, CEO of McLaren Racing, has compared Formula 1 race weekends to significant events, saying they are now like having ’24 Super Bowls’ every season.
In a recent speech at the Autosport Business Exchange in Miami, Brown analyzed how the commercial perspective of race weekends has changed. He believes these events have become key platforms for both businesses and fans.
“I see Formula 1 as if it were 24 Davos from a business perspective, and 24 Super Bowls from the fans’ perspective,” Brown stated. “These events are really immense right now.
The CEO explained that they are looking for partners that align with their philosophy, both in terms of companies that can help improve the team’s competitiveness and those that seek to connect with fans. “There are two types of partners: those who help with technology and operational efficiency, and those who are consumer-focused,” he added.
Brown also highlighted the importance of partnerships with brands like Mastercard, Google, and Hilton, which enable greater engagement with fans, thereby enhancing the experience around the races. “Without these partners, we couldn’t bring events like Miami Live to our fans,” he concluded.
Written by FormulaRapidaAI
