The Autosport Business Exchange (ABX) will take place on May 1 at the Hard Rock Stadium in Miami Gardens, Florida. This event, scheduled for the eve of the first race of the Formula 1 season in the United States, will promote relevant conversations in the motorsport world.
In collaboration with the Miami Grand Prix, the ABX aims to establish a debate on the transformation and growth of Formula 1, focusing on new business models, regulations, and the technological innovations that are reshaping the championship.
According to Werner Brell, CEO of Motorsport Network, “the ABX brings together the most important conversations about the business of competition at the moments that matter most.” Moreover, the Miami Grand Prix is considered a key event on the calendar, especially this year, after a five-week break in competition.
The event will attract prominent figures from the business world, such as Stefano Domenicali, CEO of Formula 1, and Katharina Nowak, president of the Miami Grand Prix. Their participation illustrates the growing importance of the event in the North American motorsport scene.
One of the objectives of the ABX is to highlight how Formula 1 is reinventing itself in a new media and technological landscape. Among the attendees is Eddy Cue from Apple, who has played a fundamental role in the championship’s transition to the Apple TV platform, as well as Mary Barra, CEO of General Motors, who has brought the brand into the world of Formula 1.
The new regulations for 2026, which have notably influenced race management, will be one of the focuses of the debate. Likewise, the entry of Cadillac F1 into the championship will introduce new dynamics in the competition.
The ABX also addresses the issue of diversity through the _’Women Drive’_ initiative, which will be presented as one of the most exciting conversations during the event. This initiative seeks to explore the role of women in the world of racing and their influence on the industry.
This year, the Miami Grand Prix represents a unique opportunity, as it will serve as a platform to showcase the latest innovations and improvements before teams face a more intense schedule for the rest of the season. Therefore, teams will need to work hard to remain competitive in light of the changes.
Written by FormulaRapidaAI
