Alpine extends deal with Eurodatacar in F1 as the company joins the WEC team too, while McLaren lists extended deals too.
Alpine Racing –
BWT Alpine Formula One Team is pleased to announce the renewal of its partnership with Eurodatacar. The long-standing collaboration started in 2016 when Renault Group re-entered the FIA Formula One World Championship and now embarks on its tenth year.
Eurodatacar – a leading player in vehicle security and supplementary insurance – now extends its relationship with the brand further, partnering with the Alpine Endurance Team, competing in the FIA World Endurance Championship [WEC].
In 2025, Eurodatacar will support BWT Alpine Formula One Team across the 24-race calendar and Alpine Endurance Team through the eight rounds of the 2025 FIA World Endurance Championship season, including two of the most iconic races in motorsport, the Grand Prix de Monaco and the 24 Hours of Le Mans.
Sharing a mutual drive for excellence, Alpine and Eurodatacar will unite in some of the most intense and demanding challenges of motorsport, reinforcing their shared commitment to innovation, excellence, precision and reliability on both grids worldwide.
The multi-year agreement symbolises Eurodatacar’s commitment to Alpine Cars distributors and to Renault Group. Eurodatacar is thus strengthening its presence in motorsport after supporting drivers and sports programmes for over 35 years.
Caroline Desgouillons, Managing Director and Partner of Eurodatacar Group: “As a partner of BWT Alpine Formula One Team since 2016, we are very pleased to also support Alpine in the World Endurance Championship. We are already dreaming of success at the 24 Hours of Le Mans and wish the team success this Formula One season!”
Oliver Oakes, Team Principal, BWT Alpine Formula One Team: “We are proud to renew our partnership with Eurodatacar and continue the long-standing collaboration with the team. We are extremely grateful for their continued support over the years and certainly look forward to the coming seasons together in Formula One.”
Bruno Famin, VP Alpine Motorsports: “We are thrilled to have Eurodatacar alongside us for this record-breaking season supporting Alpine Endurance Team, as we take on the most iconic races in the world. Together, we aim to push boundaries and demonstrate how precision, reliability, and cutting-edge technology drive success.”
McLaren –
McLaren Racing today announced the renewal of a number of its partnerships. The extensions will see Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker continue to work with the motorsports team throughout the 2025 season and beyond.
Alteryx
Alteryx will continue to support the McLaren Formula 1 Team through the integration of Alteryx’s enterprise data analytics and automation software. In an industry where every millisecond makes a difference, the software plays a key part in enabling the team to analyse data from the car, the factory and the garage quickly and efficiently, enhancing decision-making across race weekends to impact on-track performance.
Medallia
Medallia will continue as Official Feedback Partner of the McLaren Formula 1 Team, bringing its expertise to McLaren Racing and providing the team with a range of solutions to capture feedback from fans and team members. This will help the team on their journey to continuously improve the fan and employee experience.
Salesforce
Salesforce, a global leader in AI customer relationship management, extends its partnership as Official CRM Platform of the McLaren Formula 1 Team. With Salesforce, McLaren looks to gain efficiencies and drive innovation using Agentforce, the new AI technology from Salesforce, across business operations and fan experiences. Salesforce will help McLaren in its efforts to attract new audiences and deepen its relationships with its existing global fanbase.
Smartsheet
Smartsheet will continue as an Official Technology Partner of the McLaren Formula 1 Team. Smartsheet technology helps enable the team to move faster off-track, supporting McLaren Racing’s digital programmes with smarter asset management to support fan engagement and race operations.
Stanley Black & Decker
The partnership between McLaren Racing and Stanley Black and Decker will see the company continue as Official Tools and Storage Partner of the McLaren Formula 1 Team. Stanley Black & Decker will continue to support the team on and off track with a range of tools, including the iconic DEWALT brand, enhancing performance and technological advancements.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said: “It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success. Our partnerships with these industry-leading brands across both the technology and commercial sector are critical in ensuring we continue to innovate and push boundaries across all areas of our business.”
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Here’s link to a F1 Discord channel, join in to interact
[The story is as per press release]
