F1 partners with Gordon Ramsay for selected grand prix events to deliver culinary experience in the paddock, as Visa Cash App RB strikes deal with Yard Sale Pizza.
Gordon Ramsay –
Formula 1 has partnered with multiple Michelin-starred chef, and long-time friend of the sport, Gordon Ramsay, to deliver a world-class culinary experience in the Paddock’s most premium hospitality, F1 Garage. Located within the inner sanctum of the F1 Paddock and Pit Lane, F1 Garage offers fans with an unparalleled interactive experience, immersing them in on-track action while enjoying world-class food, beverages and service.
Gordon Ramsay will combine his love of F1 with his culinary expertise to further elevate guest experience. Gordon and his team of Executive Chefs will curate a menu of gourmet dishes inspired by that weekend’s Grand Prix and infused with locally sourced ingredients. Meanwhile, expert mixologists will craft signature cocktails, offering a distinctive selection of drinks that complement the exceptional dining experience.
The new experience will build on the unprecedented success Gordon has brought to the FORMULA 1 LAS VEGAS GRAND PRIX where he has hosted guests in the Paddock. In 2024, Gordon transformed F1 Garage into “Ramsay’s Garage” where fans experienced three days of diverse cuisine, including live cooking stations from guest chefs and a pop-up of his world-renowned Lucky Cat restaurant, all overseen by Gordon himself.
At F1 Garage, guests get up close and personal with the cars as they roll into the Pit Lane, before they delve behind the scenes of Formula 1, with exclusive experiences including Paddock, Truck and Garage Tours, Support Race Grid Walks and the F1 Podium celebrations. They are also treated to special appearances throughout the weekend from F1 Ambassadors, former world champions and drivers past and present.
In 2025, F1 Garage will return for ten Grands Prix, starting in Miami, and followed by Monaco, Montreal, Silverstone, Monza, Austin, Mexico City, Las Vegas, Qatar and the season finale in Abu Dhabi.
Stefano Domenicali, President and CEO, Formula 1, said: “We are thrilled to begin such an exciting collaboration with a world-renowned chef like Gordon Ramsay. F1 Garage is a one-of-a-kind experience in our sport, offering fans unparalleled access inside the world of Formula 1.
Our vision is to offer premium F1 hospitality through a unique journey not only on the track, but also at the table, with standards of excellence that reflect the passion and soul of our sport. We cannot wait to begin this joint venture entirely dedicated to our guests, which will see them enjoy an unforgettable experience, starting from the Miami GP.”
Chef Gordon Ramsay, said: “My passion for F1 is well known but it’s the complexity and pace of the cars, and the talent of the many people building and controlling them, that appeals so much. In many ways F1 is like a high performing professional kitchen, so this is the perfect partnership for us and our growing international restaurants group. We’re excited about what we can offer the F1 Garage guests, and we can’t wait to get to the starting line in Miami this May.”
Visa Cash App, Yard Sale Pizza –
We are thrilled to announce that we’re teaming up with Yard Sale Pizza to celebrate the upcoming 2025 season and give fans a slice of the action. Visa Cash App Racing Bulls want to give more people, more access to the world of F1 this year and will be collaborating with Yard Sale Pizza to give their customers not just a hot slice of pizza, but even hotter prizes.
With the help of Yard Sale’s long-time friend & illustrator Patrick Schmidt, Yard Sale & VCARB have joined forces to create a limited-edition pizza box design, which will launch across all Yard Sale shops from the 23rd of January. Yard Sale Pizza customers will have the chance to enter an exclusive competition, which offers prizes including an all-expenses-paid-for race weekend in the US for the new season, as well as tickets to the sold out F175 Season Launch event at the O2.
So whether you’re a lifelong F1 enthusiast, or have recently discovered life in the fast lane, this is your chance to get in on all the action. To get involved in the competition, customers just need to get their hands on one of the boxes during the campaign and follow the steps via the QR code to enter before the 17th of February. The limited-edition pizza boxes will be available across all 13 Yard Sale locations from Thursday 23rd of January – while stocks last.
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[The story is as per press release]
