Streaming company and one of Sauber Motorsport’s partner Kick has enhanced its deal with the F1 team after the departure of Alfa Romeo.
Stake and Kick joined Sauber Motorsport in recently while Alfa Romeo were onboard with them. But with the departure of the Italian manufacturer, the Swiss F1 team has enhanced its deal with Kick going forward for at least the next two seasons.
As part of the new deal, the team has been renamed to ‘Stake F1 Kick Sauber’ after the entry was revealed by FIA. Additionally, the chassis name will be ‘Kick Sauber’ for the next two seasons, with the 2024 car number being C44.
“Sauber has always been about innovation, breaking the mould and defying convention,” said Sauber’s Alessandro Alunni Bravi. “The partnership with Kick.com is the latest and boldest display of the philosophy that drives us.
“Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
Kick’s co-founder Bijan Tehrani stated: “Kick.com has seen tremendous growth since its inception and is continuing to make waves in the streaming industry. KICK’s content is fast-paced and engaging, like what we witness every Grand Prix weekend. Just like this partnership, KICK was essentially destined for the racetrack.
“We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology. Exceptionally, this universally popular sport, aligns perfectly with our product and what we are building at Kick.com.”
And CMO Akhil Sarin added: “We are thrilled to reveal the disruptive collaboration between two innovative brands. With the elevation of KICK’s association with the team from Major Partner to Chassis Naming Rights Partner, this partnership is set to redefine the boundaries of fan engagement, delivering an unprecedented experience for motorsport enthusiasts worldwide. Get ready to embark on an exhilarating journey with Kick.com, where passion meets performance in the fast lane of digital entertainment.”
Here’s F1 2024 entry list
Here’s Valtteri Bottas on charity
Here’s link to a F1 Discord channel, join in to interact
